These variables or factors are essential for a successful ads campaign. Before you engage in any form of ads campaign on Facebook an other social media network, it necessary to consider these five factors. The reason is they will guide you to do things right to get maximum results.

Let's get into them! 

1.The Focus of the Ads:

The target audience of your ads plays a vital role in the success of your spending. It is indispensable to define who you want to reach with the campaign. Who is your target? The target audience is the life wire of any Facebook ads campaign. Whether you are highly experienced in the field of marketing and advertising or a neophyte in the internet business world, the ability to determine who you want to reach and define that audience correctly affects your success or otherwise.

In order to get your target audience right, it will be a good move to leverage the various advertising options Facebook offers. To do otherwise will get you the wrong results which you dread.

Defining the right target helps you run a cost-effective campaign that gets to the right people it is intended. In turn, a better conversion rate will be achieved, and a long-term Facebook strategy will develop, which keeps the company growing and profitable.  

2. Consumer Targeting Ads:

Your consumers are those who regularly patronize your products or services. Targeting such classes of people in your advertising campaign is strategic.

When creating a Facebook ad, it is expected you target those who are most likely to click on your ad to give you the highest click-through rate (CTR). These people that click your ad are your audience, who are or may become customers ultimately. The logic here is, the majority of these people are already buying from you, so, the chances they will buy again are high, and perhaps they may recommend others to buy too.

It is good to take advantage of the “Custom Audiences Feature” on Facebook. Doing so allows you to upload the phone numbers and emails of such people, so Facebook sieves through them to target those who are already on Facebook and beam the ads on them. This way, there is effective targeting.

Familiarity is the way to go with Facebook advertising. It is also called Relevancy in ads campaign. However, research has shown that when ads are targeted to your customers, it is more effective in terms of results than just targeting fresh visitors who need to some sort of buying decision before going ahead to respond to your ads.

3.Take Advantage of Different ads Types:

Facebook, the most widely used social media app, with its bias focused on advertising, has developed different options to reach more people. Optimizing your RoI by trying out the various advertising types on the app gives you the leverage to identify the best strategy suitable for your kind of business or service.

Leverage is the way to go as you experiment with the different ad types available. When you find the best strategy for your business out of the other options, it becomes much easier to focus on such. The result of this strategy is when you eventually discover the best ad type that has a better conversion rate for your business; it becomes more efficient to manage your ad budget, which ultimately rubs off on the bottom line.

Also Read: Facebook Business Page: Essential Factors to Create Successful Facebook Business Account

Facebook advertising type, as will be seen shortly, is a fall-out of your advertising objectives or goals. That is, what you want to achieve with adverts you intend to place on Facebook. Determining your goal will help you to know the type or format of the ad you will be using. Some ad types include- video, photo, slideshow, etc.

4. Target “Likes” or “Fans”:

It is always a great move to get your friends, fans, and those that come across what you do to like your Facebook business page. Liking your page gives you lots of leverage. One of such is to help the right targeting of your ad campaign. Many fans "liking" your page help you stay in touch with them by targeting ads on such a group of people.

It makes a lot of sense to target your fans with your advertising campaign. After all, this class of people assumable know you and what types of products or services you offer. Therefore, targeting your ads on them is an excellent decision to get your business growing. They are already willing to buy your product or service; targeting them arouses their interest the more on what you offer.

5.Lead Generation:

Lead generation is another factor worthy of consideration in the build-up to your advertising strategy and campaign. Lead generation is the process by which you build interest in the mind of customers and visitors about your product or service.

An advertising campaign can be created on Facebook by using the lead generation objective. Lead generation allows visitors or customers to fill out a form called an “Instant Form” complete with their contact information such as name, email, etc., enabling you to focus your offering on them.

Previously on Facebook, it wasn't easy to get users' or customers' information right on the app. But nowadays, with continuous improvements in the social media app, it is straightforward to do so without having the user leave the social app. Staying long on the social media platform is the desire of Facebook or any other platform. 

To a reasonable extent, Lead generation on Facebook has reduced the workload on advertisers because they don’t need to create any more landing pages for leads collection. Getting leads directly from the user interface with Facebook has become more effective. The user’s activity is not disrupted while such information is collected.

There are various methods to lead generation, among such includes:

Getting visitors to sign up for weekly or monthly newsletters.

Getting visitors to sign up to watch your webinar on a specific product or service for free.

Getting visitors to download a PDF document on useful information on abroad range of topics, particularly ones related to your offering for free. 

Basically, your lead generation method depends mostly on the type of product or service you offer and your advertising objective.

For a detailed insight about using Facebook to grow your business, kindly get a copy of Facebook Marketing Secret and you will be glad you did.