How To Use LinkedIn To Promote Yourself As A Freelancer

Do you want to market yourself and grow your career as a freelancer? There are currently over 774 million users globally, with a billion expected by 2025. LinkedIn isn't just a social networking site; it's also a location where freelancers may break into new markets.

How to Rank Higher on LinkedIn by Optimizing Your Profile

To enhance your LinkedIn profile, you'll need to take a few actions. You'll rank higher in searches and earn more profile views if you follow these procedures.


1. Change your profile picture

Your profile photo should be a well-lit, professional, forward-facing shot of you dressed appropriately for your sector and region. If you're not sure what apparel is appropriate for your target market, look at other profiles in the same industry for ideas. Because others will view your photo first, it's critical that you make a good first impression.


2. Make a New Headline

What you are is reflected in your headline. Whether you're a Marketing Specialist, a Real Estate Agent, or a Customer Service Representative, your headline defines how you want to be perceived in your market. It's also not necessary for your headline to be the same as your current work title.


3. Make changes to your personal statement

Your personal statement serves as a summary of yourself and is one of the first areas of your profile to be read. This "about" part could provide you with 300-350 words to give your profile individuality, optimize your search terms, describe your professional journey, and encourage readers to take action. Consider it your value proposition, and make sure you pay attention to this portion.


4. Fill out every field in your profile.

Those who examine your complete profile, such as recruiters, potential future employers, or business partners, will gain a deeper understanding of who you are and what you offer.


5. Obtain Validations and Recommendations

Others recognizing your expertise and recommendations can help you build a reputation and make your profile more appealing. Start by praising and affirming the abilities of those with whom you've previously worked. In most cases, they will return the favor. Otherwise, contact former clients and coworkers and request a recommendation or confirmation of your abilities.


6. Find Professionals in Your Field Using LinkedIn's 'Search' Option

Begin by looking for people who work for companies or organizations that you respect and appreciate, as well as people who work in places or fields that you are interested in. Don't be afraid to make connections with influential people in your field. You've now taken the first step toward using LinkedIn to effectively network!


7. Make connections!

It's time to start networking now that you've started connected with individuals in your field of interest. Some of your connections may post stuff on a regular basis, so start by sharing their work and giving thoughtful comments.


You can also send them a note to let them know that their post made an impression on you, and then let the dialogue run naturally from there. The key is to be sincere throughout and not to ask for too much too soon. Regular, meaningful talks will surprise you with how naturally chances and favors materialize.


8. Make Your Own Content Public

This is significantly more important than the majority of people understand. Post content that will benefit your network and avoid sending contradictory messages about who you are and what you do. Make careful notes about what works successfully on LinkedIn.


LinkedIn prefers unique, intriguing material in a variety of formats, such as:


•articles •videos •instructive posts •inspiring posts •educational posts

Figure out which formats are appropriate for your business and personal brand, then go to work on your content if you want to reach a large audience in your sector or market. Until then, continue to share and comment on any beneficial stuff that comes your way.


9. Keep fine-tuning your profile

Maintaining your profile as though it were a work in progress will guarantee that you have the relevant 'keywords' for your sector and target market. It's important to remember that what you search for in your city might not be the same as what you search for in another country, so make sure you know which keywords are common in your field.


Because LinkedIn is a search engine, the more recruiters, possible future employers, and business partners who see your profile for your industry, the better. Make a list of keywords relevant to your sector and market, then update your profile and 'Skills' section as needed.



Create a LinkedIn strategy.

You need to build a decent plan now that your profile has been updated and you've started communicating with others.


•Brand guidelines: Your brand defines who you are, so be consistent throughout your profile, in your writing, and in your comments.

•Avoid acting like a salesperson: You can't only be about sales on LinkedIn because it's a networking tool. Sales posts are unlikely to get momentum. Instead, focus on promoting your brand, encouraging conversation that leads to brand fans, and emphasizing your qualifications. If you are successful, sales will follow.

Alfred Genius

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