Doing keyword research can help you understand what people are searching for and so drive more traffic to your site from Google.

Finding appropriate search terms is a breeze with the help of Google's free keyword tool. The Google AdWords Keyword Planner can help you maximize your advertising budget.

The Google Keyword Planner has taken some heat after the company discontinued providing access to monthly search data. The range they display is now considerably less specific than it was in the past. To get them back, you'll need to run an AdWords campaign. Not for nothing, this.

Try not to let this deter you. Google Keyword Planner is an incredibly potent instrument that has obvious benefits. Plus, it helps you find new keywords to use in your research. I have done the necessary research to back up my statements.

SEO

SEO, or search engine optimization, is the practice of enhancing a website's visibility in search engines by unpaid, or "organic," means. SEO encompasses a broad range of practices, from tweaking text and HTML source code to increasing page speeds and constructing backlinks. SEO works to boost a site's rankings in search results and enhances the user experience.

Unfortunately, the vast majority of SEOs do not know how to fully utilize this powerful tool.

In this article, I'll show you how the Google Keyword Planner can be an SEO treasure trove. So what if? It's possible to bring back historical search volumes at no cost.

Let's start with the basics.

The (Free) Google Keyword Planner and How to Use It

The Google Keyword Planner can be used without spending a dime. There is no cost associated with using AdWords to get entry. All you need is a Google account, and you're good to go.

But what if you haven't got a Google account yet? To receive one at no cost, just click here.

If you try to use the resource, you can run into this issue:

At least according to Google, you need to run an AdWords ad campaign. So it might look like you can't use the product at all unless you pay for it. Here's the upbeat news:

Contrary to popular belief, the Google Keyword Planner tool does not necessitate the use of AdWords advertisements. You only need to go through some hoops.

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First, please visit this link.

Following that, you can access the Keyword Planner by clicking "Go to Keyword Planner," as displayed below.

It's important to remember that you may need to re-enter your password before proceeding.

On the following screen, you'll see a drop-down menu labeled "What's your advertising goal?" with three choices. You should click the link labeled "Create an account without a campaign," as seen below.

When the following screen appears, select one of the two available options and then hit "Submit," as indicated in the picture.

Now that you've got your "Congrats!..." message after creating your Google Keyword Planner account, it's time to click "Explore your account."

When the tools link appears, as seen below, click it and then choose "Keword planner."

Feel free to dig as far as you like into the tool and learn all you can about how the correct keywords may propel your business forward.